New eCommerce Website Redesign for Soundings of the Planet
We’ve Launched a Brand New eCommerce Website Redesign for Bellingham, WA Music Wellness Brand
About Client
Soundings of the Planet, founded in 1979 in Bellingham, Washington, is an independent record label known for its dedication to creating peace through music. Initiated by Dean and Dudley Evenson, the label blends soothing music with natural sounds, focusing on themes of relaxation and global harmony. With a catalog that now encompasses over 60 albums, Soundings of the Planet continues to be a force in the music and wellness industries, promoting healing and awareness worldwide.
Goals for Redesign
For this eCommerce website redesign, our main goals included:
- Enhancing user experience by organizing content and improving navigation structure
- Integrating calming & natural design elements to reflect their brand
- Optimizing search functionality to allow easy discovery of products & content
- Showcasing details about their many artists
Website Design & Functionality Highlights
For the design of this eCommerce website, our design team focused on creating an environment that mirrors the serene and peaceful essence of Soundings of the Planet's music. Emphasizing a classy and calming aesthetic, we incorporated natural textures and a soothing color palette to simulate the tranquility of nature, aiming to make visitors feel as if they've stepped into a serene natural retreat. The layout was structured to enhance visual flow and ease, ensuring that users can effortlessly navigate through the diverse offerings of music, documentaries, and merchandise.
This website was developed on Shopify, a content management system that offered the robust functionality and scalability needed for an effective eCommerce solution. By transitioning to Shopify, we ensured a more organized, user-friendly experience, with improved search capabilities that allow customers to quickly find their desired products and content. Additionally, the platform's versatility enabled us to integrate various media types, such as Dean Evenson's featured albums and the brand's additional channels like YouTube and podcasts, enriching the user journey and engagement across the site.
Interested In Your Own eCommerce Website Redesign?
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