AI Data Innovations

Project Description

Single Page Lead-Generating Website for Company that Helps Businesses Improve Understanding of Artificial Intelligence and Machine Learning Data

AI Data Innovations specializes in annotating and collecting data to improve machine learning applications. Operating since 2011, AI’s reach is global—they operate in over 200 markets worldwide—and its team promises faster, better quality results than other services on the market. Their work includes things like improving understanding of newsfeed preferences on social channels and fine tuning speech recognition tools.

Project Objectives

The client approached us looking for a single-page website that shared all important information with prospective customers and encouraged users to reach out and contact the AI Data team. We also faced a tight project timeline.

Website Design and Development Successes

The final design for this project boasts an easy-to-use navigation system that snaps users to anchored areas on the landing page, strongly defined content sections intelligently placed to tell AI Data’s company narrative, and custom contact forms that make it easy for users to reach out to the AI Data team.

A bold masthead graphic immediately grabs the eye and introduces visitors to what AI Data Innovations is all about, and judicious use of branded red draws attention to primary calls to action and service iconography across the page.

AI Data’s wealth of information is comfortably housed in well-planned content areas; these areas optimize for space via features like the flip-on-click circles in the “Services” section and the text blocks that swap out on click in the “People” section. Elements of this kind help keep page scroll down while accommodating all necessary information.

To be sure, there are technically two pages on this website: the primary landing page and a custom contact page. However, functionally the website can operate as a single page since the contact form is also available in the footer of the primary landing page. (The additional contact page is in place to increase exposure for the client's primary call to action.)

In addition to the landing and contact pages, we also designed AI Data’s logo and packaged brand assets for its team.