Cool Hand Gear

Project Description

eCommerce Website Design and Development for Functional and Affordable Carry Gear

Project Background and Company Move Into the B2C Sphere 

Before Cool Hand Gear approached us about designing and developing an ecommerce website for their team, they operated primarily in the B2B space as a supplier of well-priced “unique, stylish, and functional everyday carry gear” to a variety of companies. Through our partnership, they now have an edgy, on-brand ecommerce website that allows them to extend their operations into the B2C sphere.

Fusion CMS + BigCommerce Design, Development, and Special Features

As a company that’s been in the business for over two decades, it was important to carry the weight of CHG’s established brand into their new ecommerce venture.

Built on our own proprietary content management system, FusionCMS, our homepage design almost jumps off the page; using dark, full-width, high-resolution imagery as a masthead area backdrop, our design immediately establishes a foundation for communicating what Cool Hand Gear is all about. A sans-serif structured font gives the website a clean, industrial feel and pops off the page. By incorporating large font sizes and orange and red accent text colors throughout the site, we allow the copy to act as a highly informative sidekick to the scene-stealing product photos.

Eye-grabbing scroll animations are used throughout the website, infusing the design with a cutting-edge vibe that’s impossible to ignore. Animated hover effects and bursts of red punctuate call-to-action spaces, helping the CHG team convert users by enticing them to shop their products or learn more about their brand.

We built the ecommerce portion of CHG website on BigCommerce. This platform is second-to-none when it comes to buyer and website security, providing CHG with confidence as they venture into this new area of business.

Additionally, using BigCommerce made it easy for us to customize mobile-responsive ecommerce store pages while simplifying the product management process for the CHG team. CHG’s products are organized into a three-tiered product hierarchy: top-level (ex, “Gun Grips”), sub-category (ex, “1911” ), and product detail (ex, “Custom 1911 Grip Screws Set Pattern 1911-4”). Working with an ecommerce platform that simplifies the process of moving products around on the backend while having them display cleanly on the front end was critical to the success of this project.

On a whole, this is a website that has the power to set trends in the industry—clean, modern, and professional, the Cool Hand Gear ecommerce website leaves its dated competitors in the dust.