Figueroa Mountain Brewing

Project Description

Figueroa Mountain Brewing Co. Website Redesign Project

Figueroa Mountain Brewing Co. was founded by father and son team, Jim and Jaime Dietenhofer, in 2010.  With a passion for craft beer, they set out to pay homage to the beautiful Santa Ynez Valley with handcrafted beer and hand-drawn artwork depicting the local landscape on their labels.  

Named after the mountain seen from their family home in Los Olivos, Figueroa Mountain Brewing Company opened in Buellton, California with only a handful of employees.  In a short five years, the company had grown to become one of the fastest growing craft breweries in America and now has a staff of over 200 which they affectionately call the #FigFam. There are currently six taprooms along California’s Central Coast.  Figueroa Mountain Brewing Co. beer can be found in their taprooms or at select retailers and restaurants throughout California.

The Website Design & Development Process

This graphic-heavy site was a challenging development undertaking that inspired our team to build in innovative ways. Built on the powerful FusionCMS website content management platform, the site utilizes a robust online catalog module to organize and display Fig's wide variety of beers, which can adapt to Fig’s always changing and growing inventory of craft and specialty beers.

This site also uses the FusionCMS Locations module to create a searchable interface for users to find the closest retail location to buy Fig’s beer products as well as locating their taprooms; each location/page has a robust set of funcitonality detailing each taproom's unique details. There's also an online event schedule to show what's happening and the staff profile module to give viewers a fun look at the entire Fig team (check out their profiles).

Website Redesign, Before & After: