IRG Physical & Hand Therapy

Project Description

Healthcare Service Website Design and Development for Established Chain of Physical Therapy Clinics in the Pacific Northwest

IRG has been in the physical therapy game for more than 25 years. They have locations all across the Puget Sound region and continue to increase their presence year after year. The company’s impressive growth rate is perhaps, in part, attributable to the IRG team’s dedication to providing each patient with quality physical therapy services in a positive and compassionate environment, as well as the practitioners’ enthusiasm for learning about and incorporating the latest physical therapy technologies into their practices.

Project Objectives

IRG came to efelle looking for a website that could scale with their business and help streamline their processes. They were also looking for a design that better projected their company’s dedication to providing best-in-class services using cutting-edge technology—their current website was lacking that modern spark.

Website Design and Development Successes

We used the company’s new branding as inspiration for the color story and feel behind IRG’s new design. Our design features bursts of the logo’s signature teal across the site which help bring attention to important information pieces and critical calls to action. The design also includes ample space for bold, full-width images of clinic spaces (helping them feel more approachable) and the great outdoors (giving a sense of the “active” life patients can once again look forward to after treatment).

From a functional standpoint, “Find a Clinic” search bars are located on almost every page across the site, fulfilling one of IRG’s primary objectives—decrease administrative load (and improve processes) by increasing user accessibility to location information on the website. The locations overview page itself is dynamic and attractive, allowing users to view locations on a brand-styled map and get directions to their desired clinic. The locations detail pages are pared down from a design perspective, making them easy to navigate; large content blocks allow each location to share information and photos about their unique space.

In terms of user experience, we created user-controlled content sliders and ubiquitous navigation options to make the site simple to view and navigate. We also developed each element to stack on a mobile view, ensuring the site looks great on each and every device.

Finally, we developed the website on FusionCMS, a content management system that allows us to be flexible with our designs and include as many custom features as we'd like for each project. It also makes updating websites easy for our clients; using a platform like Fusion is critical for a team like IRG's—adding additional service pages or staff profiles only takes a few clicks, making it simple for them to scale up the website as the company continues to grow.