Overnight Caskets

Project Description

eCommerce Website Design for National Casket and Coffin Online Retailer

Overnight Caskets is a family-owned business dedicated to simplifying the funeral planning process. They offer a wide selection of high-quality caskets, free nationwide standard shipping, and 24/7 customer support. Their mission is to provide a compassionate and economical online shopping experience, ensuring all products meet the highest quality standards.

Project Objectives

For this eCommerce website redesign, our main goals included:

• Modernizing the website to achieve a clean, user-friendly interface
• Optimizing the product page layout to highlight key features and improve calls to action
• Enhancing mobile usability to simplify navigation and improve the customer experience
• Streamlining the integration of pre-need and at-need options to facilitate easier customer education and purchases

Website Design

For the design of this eCommerce website, our design team focused on creating a clean and modern aesthetic that reflects the client's values of warmth, care, and affordability. We simplified the homepage layout to make it easier for visitors to find information, using a streamlined and organized approach. Key design elements included a minimalist color palette and intuitive navigation, which helped to highlight essential product features and improve user engagement.

Website Build

This website was developed on BigCommerce, a content management system well-suited for eCommerce needs. BigCommerce was chosen for its robust capabilities in handling both pre-need and at-need product lines, making it easier to manage and customize the shopping experience. We implemented a custom checkout process for pre-need purchases and integrated a cURL call to seamlessly transfer customer information to FSI, ensuring a smooth and secure transaction process for all users.

Want to learn more about this website build or interested in your own? Contact us.