Taylor Shellfish Farms

Project Description

eCommerce Website for a Premiere Seattle Shellfish Company

Project Background and Migration to BigCommerce

Taylor Shellfish Farms began generations ago with the current owner’s great great-grandfather discovering potential for quality shellfish to be cultivated in the Puget Sound. Today, the Taylor family remains committed to sourcing and selling quality seafood and are equally committed to their community, their employees, and the environment in which they work. Just as this business was passed down to them, they want to maintain the quality of the water and their work environment so the legacy can continue.

As a long-time client, Taylor Shellfish returned to efelle in 2017 with the goal of improving their website’s ecommerce experience. We decided to take our award-winning design for their site and upgrade their ecommerce platform to BigCommerce.

Website Design and User Experience Features

An efelle family favorite, the TSF website opens on a calming masthead video that generates the feeling of floating serenely through the Puget Sound. Scrolling down, users immediately discover a “Shop Now” call to action followed by an invitation to “Come Visit Us.” Together, these calls to action meet the client’s objectives of marketing not only their online store, but their physical locations, as well. The Taylor Shellfish-run markets and oyster bars are, after all, staples in the Seattle culinary scene.

That said, we pulled out all the stops for the ecommerce experience, as well. Working with one of our own designs made it easy to carry over the look and feel of the original website to the BigCommerce build. Our team seamlessly integrated the color palette, font varieties, and general layout and flow to the new store pages.

Ubiquitous navigation menus on category overview pages make it easy for users to dart between different areas of the store. Subtle hover effects add a sense of playfulness to the mobile-responsive product grid (which can also be viewed in list mode) and sort options make it easy for users to find awesome ocean fare by name or in their price range.

Vivid gold “Add to Cart” buttons feature prominently on the product detail pages, with information fields sitting just below the purchase button for easy access and reading. Users can quickly click between “Description” and “Shipping” to receive full information about their selected product.

Delivery Scheduling as a Solution to Selling Perishables Online

The BigCommerce platform also allowed us to streamline and simplify the checkout process, all while giving us the ability to add a critical feature to Taylor Shellfish store: delivery scheduling (if you’re ordering fresh seafood, you’re going to want to be able to choose what day it’ll show up on your doorstep). For this effort, we completed custom work in the checkout area, triggering a calendar feature any time a user goes to checkout with a perishable item in their cart.

Project Results and Achievements

Early results following our relaunch of the Taylor Shellfish store are promising. Their team is experiencing increases in key APIs and are benefiting from a custom cart abandonment recovery sequence their previous ecommerce platform did not have.

BigCommerce made it easy for us to take an award-winning design and amp it up with extra ecommerce power—TSF now has more features than ever and yet still effortlessly communicates its dedication to serve its community, its employees, and its environment.