Nelly's African Kitchen

Project Description

eCommerce Website Design for African Food & Beverage Business

Nelly's African Kitchen brings the vibrant flavors of Africa to the American table with a modern twist, offering traditional recipes adapted for Western kitchens. Founded by Nelly, the brand celebrates Africa's diverse culinary heritage while making it accessible and approachable. Along with sharing her passion through food, Nelly offers a range of products, including a cookbook, cooking classes, and a selection of wines from Mvyino Winery. Through her creations, Nelly connects people to the rich traditions and stories of African cuisine.

Project Objectives

For this eCommerce website design, our main goals included:

• Showcasing vibrant imagery of Nelly’s recipes while highlighting her as the brand's focal point
• Ensuring the recipes section is easily updated
• Utilizing Shopify to enable seamless online sales of wine and any future products
• Combining recipes, products, and immersive experiences to reflect Nelly’s multifaceted brand and offerings

Website Design

For the design of this eCommerce website, our design team focused on creating a vibrant and visually engaging aesthetic that reflects the rich and colorful heritage of African cuisine. We incorporated bold imagery of Nelly’s recipes alongside high-quality photos that highlight her passion and personality, ensuring that her presence is central to the brand. The layout balances eye-catching visuals with intuitive navigation, allowing users to explore recipes, shop products, and learn about Nelly’s unique offerings.

Website Build

This website was developed on FusionCMS, a content management system chosen for its flexibility in managing and updating Nelly’s extensive recipe collection. FusionCMS was ideal for showcasing the recipes with detailed customization options, while Shopify was integrated to handle the eCommerce functionality for selling wine and future products like her cookbook. This dual-platform solution ensures that the client can efficiently manage both their content and online store, providing an intuitive and scalable foundation for their growing business.

Want to learn more about this website build or interested in your own? Contact us.