Sitefinity CMS
Website Development with the Sitefinity Content Management System
Sitefinity is a CMS (Content Management System) and digital marketing platform designed to help businesses grow online and make their marketing efforts a success. It helps companies of various sizes engage with the customers and convert and retain them. The Digital Experience Cloud helps track, analyze and create memorable customer journeys. The CMS and DM platform is designed keeping needs of different business sectors in mind and is trusted by many industry leaders.
The multi-channel experience optimization platform allows businesses to conduct A/B testing, explicit consent web tracking and easily manage search engine optimization and marketing tasks. The platform also supports adding pre-configured languages to sites, which minimizes chances of unexpected issues from happening and saves a lot of valuable time.
Web Content Management
Sitefinity CMS helps businesses engage and retain customers throughout their entire lifecycle using relevant and thoughtful content. The platform makes it easier for marketing teams to create content faster and manage it more efficiently using the drag-and-drop interface. It allows marketers to do most of the content creation and editing work without requiring any help from the IT staff. Digital Experience Management features help increase conversions and generate more leads by delivering personalized experiences at scale. A/B testing and contextual analysis makes it easier for teams to analyze and optimize customer experiences using hassle-free tools. Digital Commerce helps manage price lists, product catalogs, checkout process, shopping carts and more with ease and connects businesses with cloud services for real-time updates/rates.
Digital Experience Cloud
The Digital Experience Cloud works like a unified marketing command center that makes digital marketers directly accountable for business outcomes. The DM platform connects marketing strategies to end-results and helps marketers better understand and optimize the customer journey. The Customer Journey Database helps build each customer’s 360-degree view that includes all important aspects such as relationships and anonymous behavior. The CJD can be integrated with other systems including CRMs, marketing automation systems and WCMs to store the offline/online interactions and demographic data. Other notable features offered by the Digital Experience Cloud include customer journey analysis, optimization and personalization.
Sitefinity can handle the most complex enterprise functionality requirements of your website:
- High degree of extensibility that enables your website to do just about anything you want.
- Multiple websites can live under one interface and allow content approval workflows and selective or global content synching for blogs, event calendars, etc.
- Standard MVC components include widgets for search, social sharing, and image galleries.
- Easy website updates are powered by front-end components with support for drag-and-drop, image selectors and much more.
- Complex data integrations are handled with ease.
- Platform updates in four releases per year guarantee that Sitefinity evolves with the industry to stay on the leading edge of technology.
Looking for a better website content management system for YOUR website?
Let us help you determine the best website CMS for your specific business needs; contact one of our internet marketing professionals today at 206.384.4909 or using our form to learn more about how easy website content management can be!
