Apollo Automation Launches New eCommerce Website on Shopify
We’ve Launched a Brand New Website Redesign for Lexington Tech Startup Apollo Automation
About Apollo Automation
Apollo Automation is a Lexington-based tech startup specializing in innovative smart home hardware and software. Founded in 2023, the company has quickly made an impact by launching four products and fostering a community-driven approach to home automation. With a focus on quality, transparency, and in-house manufacturing, Apollo prioritizes solving real-world problems over imitation. As it continues to grow, the company remains dedicated to creating high-tech jobs and engaging directly with its users through open communication and live discussions.
Goals for Redesign
For this eCommerce website redesign, our main goals included:
- Enhancing product presentation to better convey features and value
- Creating a clean, minimalist, and professional design to align with the brand’s aesthetic
- Improving site organization for a more intuitive browsing and shopping experience
- Maintaining ease of use within Shopify for seamless updates and management
Website Design & Functionality Highlights Body:
For the design of this eCommerce website, our design team focused on creating a clean, minimalist, and professional aesthetic that aligns with Apollo’s brand identity. The refreshed design enhances clarity and usability, making it easier for visitors to navigate, explore features, and understand the unique value of each smart home solution.
This website was developed on Shopify, a content management system that allows Apollo to easily manage and update their store as they continue to grow. Since they were already using Shopify, our approach focused on improving site organization and optimizing the platform’s native eCommerce capabilities. By leveraging Shopify’s flexibility, Apollo can efficiently maintain their store while offering a user-friendly experience for their growing community.
For more information on this website redesign and to see a before and after, check out our portfolio.
Interested In Your Own eCommerce Website Redesign?
We’re here to help. At efelle, we’ve got over 19 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.