For those sites evolving over that past 5 or 10 years, there have been many struggles to cope with Google's changes. The reason: they failed to focus on quality and user experience. But those are exactly the traits Google seeks to exemplify in the first place. Those setting out today should take a new approach. Instead of trying to manipulate Google's algorithm to boost ranks, marketers would be much better off learning from Google's philosophy instead. Essentially, if you can be like Google, you'll be liked by Google. read more