Gone are the days when small law firms and solo practitioners could simply practice law and expect to attract a steady stream of clients through referrals and Yellow Page ads. In addition to a lower demand for services, small law firms face increased competition and a changing marketing landscape. Search engines, social media, and mobile technology have essentially rebooted online marketing for lawyers as we know it. Below are 5 reasons why small law firms and solo practitioners need to step up their marketing game. read more