Boost Your Web Marketing Strategy with Infographics

This attention-grabbing format can grow your audience and web rankings.

Infographics have steadily gained popularity over the past five or six years, primarily due to sharing on social media sites such as Twitter, Facebook and Pinterest. They entice Internet audiences to share them by delivering clear, concise and fast information in a fun format. The popularity of infographics has made them an important part of any web marketing strategy.

Infographics that Work

An infographic is any image-based representation of facts pertaining to a given subject. The Food Pyramid is a perfect example of a memorable infographic. An effective one grabs the viewer’s attention and keeps it there long enough to teach important information or deliver messages. If the message is amusing or inspiring, it has greater chances of being shared across social platforms. Here’s how to make the most of the infographics you create:

• Be Unique – Just as you would with web content, your infographics should be one of a kind. Use hard-to-find or surprising information to capture the attention of the audience you want to draw.
• Keep it Simple – Sure, it’s important to be unique and interesting, but you also need to be easy to understand. Avoid including excessive details that will overwhelm the audience. Keep visuals simple, which usually means using clip art instead of photographs. The idea is to make the information as easy to digest as possible.
• Be Bold and Creative - Your message should be obvious and bold while being creative enough to give it a special twist. Use images or shapes in place of words or letters to emphasize meaning. Bold, simple creativity is key to quickly grabbing attention and getting your message across.
• Less Is More – It’s easy to overdo it when it comes to text. Explain the information using as few words as possible while still being clear with your meaning.

Online Tools for Designing Infographics

Several sites can help you create eye-catching infographics. Below are some of the most popular infographic sites and their fees.

• Visual.ly – Free to use - Sells infographics and other visual productions while offering a platform for others to show off their own creations.
• Infogr.am – Free – Perfect for beginners or very small businesses.
• PictoChart.com – Free for basic tools, $29 month for access to all tools
• Venngage.com – Free for basic tools, $19 month for access to all tools, plus analytics tools for a fee.
• iCharts.net – Plans from Free to Enterprise offer varying levels of infographic tools and analytics.

Creating successful infographics can boost your web marketing efforts, but it won’t take you all the way there. It’s important to use multiple forms of marketing to reach the broadest audience possible.

Let efelle help you make the most of your web marketing efforts.

efelle has been helping clients from coast to coast with web design, internet marketing and social media success. Call us at 206.384.4909 or use our online contact form to book a free consultation today.