Google has been top dog for search engines since anyone can remember. As of now, Google owns over 65 percent of the search engine market. It's so ubiquitous that the company's name is now the verb we use to describe the process of using a search engine. Just as Band-Aid is the term most people use for an adhesive bandage, Google is a household brand name. The thing with brands though, is that they tend to sit back and ride on their fame. Sooner or later, the competition catches up. That's just what's happening with Google now.d read more