July, 2015

You labor over your email newsletter, ensuring that the call-to-action is perfect, that the images are beautiful, and that your readers will be surprised and delighted whenever they click through. But actually getting them to click through? That can be extremely tricky. read more

Marketing is as old as time, from when Neanderthals were looking for new ways to trade with other cavemen, until today where we are still trying to come up with new advertising ideas. Not much has changed fundamentally with the concept of marketing in the last 300,000 years, though some still cling to primitive ways. read more

Designing an effective landing page that's focused on generating leads doesn't have to be daunting or time-consuming. By doing a little research on lead generation websites, you can learn precisely what works, what doesn't, and most importantly, why it works. read more

More often than not, businesses conceal themselves behind their connected devices — you have no idea who they are, or if they actually are concerned about your relationship. No matter how tech savvy you or your company may be, meeting face-to-face and looking someone in the eye is still the most effective way to convey your credibility, sincerity and confidence. How you comport yourself is oftentimes more important than what you say; it reveals who you really are and what you stand for. read more