January, 2016

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efelle builds and redesigns customized website for eCommerce website Rosanna
Marc Takeuchi

efelle builds and redesigns customized website for eCommerce website Rosanna

Rosanna came to efelle to redesign their outdated and nonresponsive website. They were interested in upgrading their user experience and functionality. They wanted better customer usability, a stronger call to action and faster refresh time. In addition, creating a simplified website while remaining clean and elegant was also important to them. read more

eCommerce News of Note for 2015
Fred Lebhart

eCommerce News of Note for 2015

We've just wrapped up another holiday shopping season and retail numbers are still being crunched to determine whether the holiday season can be considered a success. Preliminary figures from MasterCard SpendingPulse indicate that overall holiday sales jumped about 7.9 percent when compared with 2014. And Forbes reports that Cyber Monday (November 30, 2015) pulled in a whopping $3 billion alone! read more

3 Ways to Tailor Your Blog Posts to Facebook
Leslie Schipper

3 Ways to Tailor Your Blog Posts to Facebook

Though views and attitudes about blogs have changed over the years, one thing remains consistent: A blog is a great way to drive traffic to your site, by offering SEO-strong, regularly-updated material for Google to grab and serve up to searchers. But as Facebook and Twitter begin to refer more and more traffic to sites, it's important that marketers also focus on creating blog content that's scalable to the particular needs of social media. read more

efelle launches custom-developed site for BASE By Pros
Marc Takeuchi

efelle launches custom-developed site for BASE By Pros

BASE By Pros connects student athletes with pros and provides expert, personalized instruction. Mitch Canham, former Major League Baseball player, not only founded the company to help young athletes reach their maximum sports potential, but to build character and work ethic that will follow them throughout their lives. read more


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