February, 2016

Naficy Plastic Surgery & Rejuvenation Center came to efelle for an upgraded site that was responsive with an easily navigable and welcoming design. The site was built on efelle's custom content management system (CMS) , FusionCMS, which easily enables the Naficy team to update and edit all of their content. read more

Cart abandonment causes online retailers a great deal of pain. How much pain? According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 67 of them will leave without purchasing. How much would your revenues increase if you were capturing those sales instead of losing them? read more

Online marketing moved at the speed of light in 2015, it felt like every week we heard or read about new updates, new trends, new statistics or new strategies. As the online community grows by leaps and bounds, it is an exciting time to be a part of the developing landscape of online marketing and 2016 appears set to continue at a similar pace. read more

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience (easy reading and navigation with a minimum of resizing, panning, and scrolling), across a wide range of devices, from desktop computer monitors to mobile phones. read more

Whether it's a three-day weekend, a particularly cold winter month, or that universally low traffic week known as Spring Break, marketers know that there are some times of year that are just impossibly slow. read more