March, 2016

This is the second post in a two-part series discussing how businesses are increasingly being held liable if their websites are not compliant with the Americans with Disabilities Act. read more

Email marketing has been having a moment for several years and shows no sign of slowing—mostly because it really, really works. Email is a personal, direct way to communicate with potential customers and stay in touch with those who have expressed interest in or actively utilized your services before. You can share information, send out blog posts, let customers know about discounts or other offers, and generally ensure that you stay top-of-mind. read more

If you've ever gazed with vacant eyes at an analytics dashboard, just willing it to make sense, you're going to want to pay attention. In this data-driven world, everyone is so focused on chasing numbers that often, we aren't even sure which numbers really matter—and which are simply noise. read more

Lakeshore Clinic came to efelle in need of an updated website design with an emphasis on responsiveness and SEO optimization. Moreover, Lakeshore wanted a more current look and feel that gave visitors a real sense of their company values. read more

Fashion trends are cyclical— if you haven't noticed, side ponytails, high-waisted jeans, and acid-wash have all made a comeback. Web trends, though, tend to be a lot more linear and, honestly, that's for the best. read more