Tessa

It's often overlooked when it comes to working on a digital marketing strategy, yet it's a crucial step to know how to design your site and where to position your marketing strategy. These personas represent a larger array of a "target market" that you want to somehow reach with your strategy. read more

As with most buzzwords, it's crucial to take the time to fully understand what headless eCommerce is to fully understand how and if it could benefit your business. read more

By conducting a SWOT you are able to see both internally and externally what is working well for your business, as well as areas that could use some improvement. It is a meaningful way to assess your company and give you actionable ways to move forward. read more

A huge, untapped marketing opportunity for your eCommerce website may be sitting right in front of you…and that's auxiliary subpages. read more

As the new year begins, it's a great chance to take the time to plan your upcoming year. We've rounded up our top tips on how to begin planning and setting goals for the new year that you can actually achieve. read more