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You and your team have decided that your current website isn't quite cutting it. It's looking a bit drab and could use a makeover. It's great you've realized it and are ready to do something about it, but now comes the hard part: coming up with a budget for your website redesign can be more difficult than you initially expected. read more

Did you know that Washington State has 23 PUDs (Public Utility Districts) that provide electricity for almost 700,000 customers? In addition to electricity, they also provide water, sewer and wholesale telecommunications services. Mason PUD 3 serves Mason County and provides a wholesale fiber optic telecommunications network to support the operation of its electricity system. read more

An increasingly crowded social media marketing landscape can make it difficult for an organization's message to stand out. It's easy for traditional messaging methods to come off as just more cookie cutter communications, therefore making it much more likely that your target audience will ignore you. read more

If you've ever gazed with vacant eyes at an analytics dashboard, just willing it to make sense, you're going to want to pay attention. In this data-driven world, everyone is so focused on chasing numbers that often, we aren't even sure which numbers really matter—and which are simply noise. read more

Cart abandonment causes online retailers a great deal of pain. How much pain? According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 67 of them will leave without purchasing. How much would your revenues increase if you were capturing those sales instead of losing them? read more