Fred

< | Go to page: | >
Targeted Search Marketing Based on User Intent
Fred Lebhart

Targeted Search Marketing Based on User Intent

When users search for items on Google, the intent of the search determines the results shown. Although Google is getting better at determining intent, if a search term is not specific enough, Google simply throws out results for several potential intentions. Users then refine their search times to narrow down what it is they seek. read more

Are You Focusing on the Right Metrics? What Really Matters in Web Marketing
Fred Lebhart

Are You Focusing on the Right Metrics? What Really Matters in Web Marketing

Sometimes, we get so obsessed with metrics that we forget to focus on the ones that really matter. On the web, popularity certainly brings visitors, but that doesn't necessarily translate into leads, or our ultimate goal – sales. Focusing your marketing on the right market will generate more leads and sales for your marketing dollars. read more


< | Go to page: | >

Let's Chat

Interested in supercharging your online marketing strategy?

Name is required and must not contain numbers.