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Google just received a new patent, and this one means a lot for your website and SEO strategy. Google will be introducing an Information Gain Model to adjust how websites are ranked on the search engine and what type of content Google is looking for. read more

What Google's helpful content update means for your website SEO and traffic. Plus, how to adapt to the new changes. read more

Here at efelle creative, we've been fans of BigCommerce for years. That's why we're a BigCommerce Elite Agency Partner. We introduced Tim and the Diono team to BigCommerce and it was a match made in heaven. read more

It's small business week, and here at efelle creative, we love working with small businesses to help them perfect their eCommerce design and strategy. If you run an eCommerce business, here are some of our tried and true strategies for growing and optimizing your small business. read more

Google recently announced that the previous generation of Google Analytics, known as Universal Analytics, will be removed in July 2023. After that, users will only be able to use Google Analytics 4. With the change, we wanted to explain why Google is making this adjustment, what it means for you, and how we're helping our clients manage the transition. read more