5 Key Components of Website Design for Chambers of Commerce

5 Key Components of Website Design for Chambers of Commerce

How well does your chamber of commerce website represent your community?

As a chamber of commerce, your goals are to improve your community by increasing local business networking and alliances, providing economic resources, and advocating for your community's needs. So how much of this is expressed in your website?

As you strive to impress your current and potential chamber of commerce members, a.k.a. your clients, there are many things to consider in relation to your website design. Below are some of the most important features an ideal chamber of commerce website should possess:

1. Create Value for Your CHAMBER MEMBERS

First and foremost, your website must benefit your members. Chamber of commerce members are, at the simplest level, trying to increase their exposure to other members and potential clients. Therefore, chambers of commerce should maximize business exposure for their members and provide other member benefits.

2. Attract More Potential Members

With hundreds of thousands of small business owners within chambers of commerce boundaries, have you ever wondered why many chambers only have a few hundred members? One of the reasons for this is because local businesses are unaware of their local chambers, or they still need convincing to join. Having a professional, easy-to-navigate website is a great way to attract new members.

3. Generate Revenue and Take Payments

In an ideal world, your chamber of commerce website would do more than just look pretty, right? With the ability to automate member sign-ups and online payment capabilities, sophisticated chamber of commerce websites streamline ecommerce transactions and help generate more revenue for the chambers.

4. Know Your Analytics

Do you have any idea who is visiting your chamber of commerce website? Do you know what pages they visit or what they are doing on the site? Knowing your current and potential "customers" is vital to the growth and maintenance of a successful chamber.

5. Efficiency

At the end of the day, chambers of commerce need their websites to be efficient and easy to use and update. With limited staff members and tight budgets, efficiency is key for chambers. Members profiles need to be simple to maintain, events must be up-to-date, and these tasks all take time. Having an easy to manage website is vital to the success of a chamber.

Design Your Chamber of Commerce Website with efelle

With decades of combined experience in web design and development, as well as a proprietary content management solution created JUST for chambers of commerce, efelle (located in Downtown Seattle) is well-equipped to create the perfect website solution for your chamber. Please visit our ChamberFusion page for more details on our content management system designed specifically for chambers of commerce, view our growing portfolio of chamber of commerce websites, or contact us today by giving us a call at 206.384.4909 or filling out our online contact form.

See also:

Why SEO is Critical to the Success of Your Chamber of Commerce Website

6 Web Design Tips for Member Organization Websites