5 Steps to Direct Connect With Your Future Customers

Tired of wondering where your potential customers are? Follow these steps to network and connect

The holidays are approaching faster than green grass through a goose and are we out there shakin’ hands and kissin’ babies in an attempt to connect with new customers?

Probably not!

Well, there’s no time like the present, so grab your notebook and pen and jot these 5 to-do’s down. Tomorrow morning you can get to work connecting with those customers that are waiting for you.

A few reasons on why you are doing this . . .

Brainstorming a good marketing strategy is easy; brainstorming a great marketing strategy takes work. To create a marketing masterpiece you need to make decisions about who you think your target customers are and what they really want.

Sounds easy, right? Nothing ever comes easy.

So, are you ready to get to work on a marketing strategy that will yield game-changing results for your company? I thought so.

1. Survey Your Customers

You won’t be able to effectively connect with potential customers if you don’t know your customers. To get to know them, survey your current customers, as well as several of your target markets, to discover how you can better present your product or service, or what aspects might be missing from what you’re currently offering. Once you’ve collected all of the survey responses, use the data to remodel your brand in a way that better resonates with your target market.

2. Research Your Competitors

“Keep your friends close and your enemies closer.” Wiser words were never spoken. Any leader will tell you, the rule to staying in power is to know what the other guys are doing. An easy way to find out which marketing strategies work and which ones don’t is by researching what your competitors are doing.

Not only will this tactic give you some ideas for your own campaign, but this research will also reveal what isn’t working for your competitor, giving you a leg up to pursue strategies that will work.

3. Training the Target Ads

Utilizing Facebook and Google’s targeted ads proves that a little can go a long way.

While most advertising efforts in the real world only reach whoever is sitting at a bus stop or watching television commercials, training these targeted ads can help locate the very people who are most likely to want your product or need your service based on demographics, geographical location, browsing activity and likes.

4. Seize the Social Media

There’s having a presence on social media, and then there’s Cristiano Ronaldo.

When it comes to increasing and keeping customers, buckling down and applying yourself a little more on Facebook, Twitter, LinkedIn and Instagram can really pay off in the end.

Far too many businesses use their accounts to boast about their own company, while the smart ones publish relevant posts, link to helpful articles, answer customer questions immediately and otherwise give the online community the impression that there is an actual human responding that cares.

These are the companies who not only retain their current customers but build empires of new consumers.

5. Really, Actually, Truly, Physically, Directly, Individually and Personally Respond to Every Phone Call, Email, Facebook Comment and Tweet

Think like customer service fanatic, Paul English and his extremely annoying, tremendously loud red telephone.

The point?

Whether you own the business, wine and dine potential clients or develop the code, always answer your customers’ calls, always acknowledge your customers’ complaints and always fix your customers’ problems. Your customers will love you for it and be devoted for life.

There are thousands of businesses with millions in marketing dollars analyzing billions of consumer statistics in order to conquer the hill of success. Unfortunately, they forgot one straightforward, simple rule, “nothing worthwhile ever comes easy”.

Ask us how to maximize your consumer base and boost your business’s online presence with a direct connect approach.

Let us show you how efelle creative can help your website achieve the results you want, gain more user traffic and bring your business more revenue. With years of creative, technical and marketing expertise, our team can help you reach your marketing and design goals with options you probably didn’t even know existed. We offer services in Seattle, Redmond, Bellevue and Tacoma, Washington. Call us at 206.384.4909 or use our online contact form to arrange for a free web design consultation.