5 Ways to Boost the ROI of Your Website's "Thank You" Page
5 Tips for Boosting the ROI of Your “Thank You” Page
Learn how to make simple tweaks that improve the results of your newsletter sign-up “Thank you” page.
Although no business owner would willingly leave money on the table, many do so by not taking full advantage of their “Thank you” page. This is the page that users reach after signing up for your email newsletter. What many business owners fail to realize is that this page can serve many purposes – from helping you conduct market research and get customer feedback, to boosting sales and increasing brand awareness.
People who sign up for your email newsletter are hot prospects because they’ve opted in to receive communications from your company. This means that they’re engaged and eager to hear from you. If your “Thank you” page is typical and boring and just thanks users for signing up, you won’t be able to keep up the momentum you’ve built and will fail to further engage them. Fortunately, there are many things you can do right now to improve your “Thank you” page and they won’t take up much of your time. Here are 5 tips for boosting the ROI of your “Thank you” page.
- Get feedback from your customers
Use your “Thank you” page as an opportunity to get customer feedback and conduct market research by asking readers to fill out a survey. Keep the survey short (about 5 to 10 questions) so that readers don’t end up quitting midway through. You can also tell readers how long the survey will take. For example, you could say, “Please take our one-minute survey”. A great, free tool for creating surveys is Google Forms, with which you can build a survey in a matter of minutes and view the responses in a spreadsheet.
- Link to your website's best content
Provide links to your best content on your “Thank you” page. This transforms the page into a helpful resource while enabling you to demonstrate your expertise and authority. It’s a non-salesy way to promote your brand and potentially sell your products or services. Types of content that you can link to include infographics, your most popular blog posts, buyer’s guides, and tutorials.
- Display testimonials
Display testimonials from happy customers to demonstrate the benefits of your products and services. You could even link to your product and service pages to encourage readers to visit them after they read the testimonials.
- Embed a video
Embed a promotional video into your sales page to engage visitors and advertise your products and services or a special offer. A video could boost brand awareness as well as help increase sales.
- Ask readers to follow your social media accounts and share your site
Don’t let new subscribers forget about your company and ignore your emails. Stay on their radar and build your follower base by displaying your social media profile links on your “Thank you” page and asking them to follow you. You can also ask them to share your site with their social media connections, especially since search engines are placing more weight on social sharing these days.
Increase YOUR website's ROI with efelle's help:
Whether you want to collect customer feedback, boost sales, or enhance brand awareness, follow these tips to improve the ROI of your “Thank you” page. For more advice on improving your business website’s ROI, schedule a free consultation with efelle’s online marketing experts. Give us a call at 206.384.4909 or fill out our online contact form to get in touch.