Website Design & Development

Posted by Jessica Bryant on April 01, 2013

7 Reasons Why an Architecture Blog is Essential to Your Firms Website

some compelling reasons why an architect blog benefits your firm's website

The Internet has changed the way we do business. One of the best ways to establish a meaningful online presence is through blogging. Regardless of how large or small your architecture firm is,you could blog to build your credibility and reputation. Here are 7 reasons why a blog needs to be a part of every architect's online marketing plan.

1.Search engine visibility

According to a study by Hubspot, businesses that have blogs get 55% more website visitors. Among businesses that blog, organic search levels and referrals are higher for those who keep their blogs up-to-date.

Aim to update your architecture blog at least once per week, but preferably more often. If you blog on a regular basis,your site will appear more frequently in search results when people search for terms related to your services.

2.Build community

Search engine optimization(SEO) is far from being the only reason to blog. Blogging also gives you the opportunity to share your expertise and knowledge with a larger audience and build an online community around your brand. Building a community through blogging is beneficial because it instills trust in prospects and increases the chance that readers will share your content across the social web.

3.Position yourself as an expert

Every architect has a unique point of view. By writing opinionated articles and creating content that demonstrates your expertise, you can set yourself apart from your competitors and gain credibility as a leading expert in your industry.

4.Drive traffic to conversion-oriented pages

Increase traffic to your website with your blog and then direct blog readers to conversion-oriented pages of your website, such as your services pages. When done right, blogging can help establish trust among readers before they move on to conversion-oriented pages of your site.

5.Pass on link juice to other pages of your site

Blogging allows you to create a wealth of content for your website. You can link to various pages of your website within your blog articles to pass on link juice and traffic to those pages as well as improve their search engine rankings. Internal links are the next best thing after backlinks from external sources.

6.Get your work published and spread publicity

Think you need to hire a PR firm to get publicity? Think again. With a blog, you can be your own publicist.Journalists, editors, and publishers often approach bloggers with a decent following, asking them to author books, write for their websites, provide quotes for stories, and more. This kind of publicity can help you spread the word about your architecture firm far and wide.

7.Educate your prospects

Writing informative, useful articles that educate prospects about your services builds trust in your brand. If people find value in your educational content, they may even become brand evangelists and regularly share your content with their network. And the more your prospects know and learn about your services, the more qualified they'll be as leads and the easier it will be for your salespeople to close them as customers.

Boost Your Architecture Firm's Website Performance with a Blog

At efelle, we offer a website content management system (CMS) called FusionCMS that's perfectly suited to architects. FusionCMS features a blog module that allows you to publish blog posts with greater ease, organize them in categories, and set up blog author accounts for multiple users that link to their staff profiles. To learn more about the benefits of our CMS and its blog module, give us a call at206.384.4909 or fill out our online contact form.

Why Your Architecture Firm Needs a Website CMS

Social Media for Architects

Best Use of Web Video for Architects

5 Reasons Your Architecture Firm Needs a Mobile Website

SEO for Architects: 5 Tips for your Firms Website

Professional Architecture Web Design

About the Author

Jessica is the Design Team Lead at efelle, and has a solid foundation in graphic and web design, designing impeccable, award-winning projects for several years. As she continues to build on her knowledge and stay up to date on techniques and trends in the online marketing industry, she also strives to help make the client's experience with efelle one that leaves them smiling.

More Posts by Author Read Author's Full Bio