As eCommerce Grows, Brick-and-Mortar Retailing Becomes Complementary

As eCommerce Grows, Brick-and-Mortar Retailing Becomes Complementary

Are you prepared to compete against your e-commerce rivals?

For many consumers these days, very little is purchased without comparison shopping. Because of this, many traditional (brick-and-mortar) retailers are searching for innovative and effective ways to engage their customers. Big box retailers, such as Nordstroms and Macy's, are now focusing on ways to incorporate unique product and customer experiences into their stores. Cross channel shoppers are becoming more knowledgeable and competitors are therefore becoming more visible. Are you prepared to compete against your e-commerce rivals? Outlined below are some of the ways to stay competitive online:

1.  Develop a Social Media strategy

If you don't already use social media for your business, you should definitely start. With more than 80% of all Americans using a social network, your customers have embraced social media as a normal part of life - often a daily routine! Having a strong social media strategy is a necessity.

2.  Know your Analytics

Do you know who is visiting your website, how much time they spend on the site, and what they do while they're there? Most small businesses don't, but you should. Knowing (and taking advantage of) the data your customers provide you is a great opportunity to become a better product or service provider.

3. Increase your Traffic through seo

Are you spending your marketing budget on paid search? Many businesses believe that this is the most effective way to reach customers. But improving the volume and traffic to your website can be easier than you think - and free! Search engine optimization is (or should be) one of the most important parts of your online strategy. When done correctly, organic SEO can eliminate the need to pay for your online advertising by giving you natural search results.

Increase your competitive advantage with a professional e-commerce website

Stay ahead of the competition and invest in a professional e-commerce site that engages your customers and increases your visibility. efelle knows exactly what it takes to build a visually appealing and highly functional website designed to increase traffic and help grow your business. And yes, we can help you with social media strategy, analytics, SEO, and more. Check out our e-commerce portfolio to see some of our work.

Not sure you need e-commerce "just yet"? efelle has some "simpler" solutions for you. We've created a number of e-catalog websites, and we can completely customize a perfect website solution for your online retail needs. For more information or to set up a free consultation, give us a call at (206) 384-4989 or toll free at (800) 277-5330, or fill out our handy online contact form.