Attention Home Builders: Are You Making These Blogging Mistakes?

Attention Home Builders: Are You Making These Blogging Mistakes?  

Avoid these common blogging blunders.

For home builders, blogs serve multiple purposes. Blogs can be used to communicate updates and special offers to customers, boost search engine visibility, and drive more traffic to your home builder website.

A blog is a unique promotional tool that can help you build trust and generate leads, but most home builders approach blogging the wrong way. Avoid the following blogging mistakes to maximize the results of your blogging efforts.

Focusing Too Much on Social Media and Not Enough on Content Creation

Many home builders spend too much time focusing on tools and not enough time on creating high-quality content that's relevant to the wants and needs of their audiences. Tools like Facebook, Twitter, and Pinterest may be hot right now, but they could go out of style tomorrow, a la MySpace. So, while it's important to build a social media presence, the number one priority is still your site's content because it's an asset that you'll always have full control over.

Being Overly Promotional

Blogs aren't brochures - they aren't supposed to be used for promoting your products/services. Focus on solving your customers' problems, answering their questions, and providing them with the information they seek in order to position your blog as a helpful resource. If you develop your blog's reputation as a trusted source of information, you'll get more customers because people buy from those they trust.

Ignoring SEO

SEO, or search engine optimization, is the process of optimizing your site for search engines. One of the primary benefits of blogging for home builders is an increase in search engine visibility, so ignoring SEO is a big mistake. You can make your home builder blog search engine-friendly by optimizing your content for target keywords and using keyword-rich meta tags. Maximize your home builder blog's search engine visibility by using an SEO-friendly content management system for home builders, like efelle's FusionCMS.

Over-Optimizing

Some home builders ignore SEO completely, while others focus too heavily on pleasing search engines and neglect their customers' needs as a result. To attract and retain blog traffic, you need to create engaging, well-written content that answers your customers' questions or piques their interest. If virtually every other word in your blog posts is a keyword you're targeting, you'll have trouble getting people to read your blog, much less become customers.

Blogging Once in a Blue Moon

The more you blog, the more traffic and leads you'll get - it's that simple. Commit to blogging at least once or twice a week if you want your blog to achieve worthwhile results.  

Blogging without a Strategy

What are your blogging goals? Do you want to get more traffic? Generate leads? Get people to sign up for your newsletter? Expand your social media following? Set clear, measurable goals before devoting time and energy to your blog. After all, what's the point of blogging if it isn't going to bring you more business in the long run?

Need Help with Your Home Builder Blog?

In addition to designing SEO-friendly home builder websites that come with a blog, we can develop an effective blogging strategy that helps you achieve your online marketing goals. We also offer blogging services that keep your home builder blog populated with engaging, search engine-optimized content. To set up a free consultation with our home builder marketing experts, call 206.384.4909 or fill out our online contact form!  

See Also:

Home Builder Social Media: Tips and Strategies for Success

How Property Managers Can use Pinterest