Attention Homebuilders: Pull in More Buyers and Boost Sales with These 5 SEO Tips

5 SEO Tips for Homebuilder Websites

Cut through the confusion with these helpful and easy-to-implement SEO tactics for homebuilder websites.

Nowadays, the Internet plays a prominent role in the home-buying process. According to a study by the National Association of Realtors (NAR), 87% of recent homebuyers in the US say they used the Internet as an information resource during the home-buying process and nearly one-third of them learned about their newly purchased homes online.

As a homebuilder, it's vital that you reach prospective buyers online before your competition. SEO, or search engine optimization, helps you do just that. SEO should be a part of every homebuilder's marketing mix because it's cost-effective and produces a significant return on investment. Here are 5 SEO tips that will help you achieve high search engine rankings for your homebuilder website.
 

1. Encourage relevant sites to link to you

Link-building takes a significant amount of time and effort, but it is crucial if you want your homebuilder website to rank for competitive search terms. One great way to find backlink opportunities is by doing research to determine where your high ranking competitors are getting backlinks and then trying to get links from the same sources. Other ways to get links for your homebuilder website include distributing press releases, participating in forums, submitting your site to relevant directories, and creating content that is designed to attract links, such as buyer's guides, viral videos, infographics, and original research.
 

2. Optimize your title tags

Title tags are html tags that determine the text to be displayed in your browser's top bar and in the search engine results pages (SERPs). Title tags help both search engines and users determine what your website is about. Make sure that each page of your site has a unique title tag and that all of your title tags include target keywords.

3. Use SEO-friendly URLs

A clean, static, and keyword-rich URL will rank better than a dynamic URL full of random numbers and letters. A keyword-rich URL also has the power to boost click-through rates because it reveals what a page is about.

4. Optimize every photo you use

Photos help homebuyers narrow down their options, so use high quality photos that are likely to produce a positive emotional response among viewers of your website. The better the photos are, the more leads and sales your website is likely to generate. Optimize all of the photos you use on your website, blog, social media profiles, press releases etc. by ensuring that their titles and file names include keywords potential homebuyers are searching for online.

5. Update your site on a regular basis

Search engines aim to deliver users the most relevant and current results available. So, if you want your website to rank well, add new content to your site on a regular basis. Search engines give preference to living, breathing websites that are constantly updated.
 

Looking for SEO Services for Homebuilders?

Improve the volume and quality of traffic to your website with efelle's SEO services for homebuilders. Give us a call at 206.384.4909 or fill out our online contact form today to set up a free consultation!