Website Project Launches

Kerry Sweeney Posted by Kerry Sweeney on August 15, 2024

New Website Redesign for EQ Wealth Management

New Website Redesign for EQ Wealth Management

We’ve Launched a Brand New Website Redesign for Bellevue Financial Services Firm

About Client

EQ Wealth Management is an independent Registered Investment Advisor founded in 2018. It provides investment management and wealth planning services tailored to high-net-worth families and corporate executives. As fiduciaries, EQ upholds the highest standards of good faith, ensuring that every decision made is in the best interest of those they serve.

Goals for Redesign

For this website redesign, our main goals included:

  • Creating a warm and welcoming design aesthetic that aligns with their vision
  • Enhancing the user experience to encourage frequent visits to resources
  • Guiding users through their financial journey with clear and accessible content
  • Providing a straightforward CMS to ensure easy updates for EQ

Website Design & Functionality Highlights

For the design of this website, our design team focused on creating a warm and welcoming aesthetic that reflects EQ Wealth Management’s commitment to guiding clients through their financial journeys. We incorporated soft color palettes and clean, modern layouts to create an inviting atmosphere, while strategically placing call-to-action elements that encourage users to explore the resources library and articles more frequently. The overall design is both professional and approachable, aligning with EQ’s mission to provide clear and confident financial guidance.

This website was developed on FusionCMS, a content management system that offers a straightforward and intuitive platform tailored to their needs. FusionCMS was chosen for its flexibility and user-friendly interface, allowing the EQ team to easily manage and update content without technical hurdles. The system supports seamless integration with the resources library, enabling users to access valuable financial tools and articles with ease, ultimately enhancing the overall user experience.

Interested In Your Own Professional Services Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.