Blogs and Social Media Marketing: When to Hire a Professional

Professional providers can offer the technical and creative skills needed for successful blog and social media marketing.

Marketing your website is hard work and takes a lot of time. Few website marketing efforts are more time consuming than keeping your website updated with fresh content… and few tasks are more important. For many businesses, it makes sense to hire professionals who can provide both the technical and creative skills needed.

Blogging and Social Media Marketing for Your Website

Every website owner understands that providing updates to the site’s content is a vital part of search engine marketing. For most websites, this comes in the form of a page dedicated to a blog. For the best results, these blog pages should receive new content at least twice a month, if not more often.

But not everyone was born a writer, and only a few not born with the aptitude learn to do it well later in life. Others may be good writers, but simply hate doing it, making writing a time-consuming, painful task.

Even then, blogging isn’t just about writing well and writing often. Blog marketing means talking to a target audience and using SEO to help search engines find the content for those who go looking. But not every writer understands SEO and not every SEO understands writing.

Then there is the added effort of promoting new blog content through social media channels. For those who enjoy writing and interacting on social media, all the while tackling the nuances of optimizing content for SEO without spoiling its readability, blogging is no problem.

But many website owners and managers fail to keep up with this vital marketing step, skipping a post here or there, until they realize the blog hasn’t be updated for a year or more. These are the folks who should consider hiring an outside professional to manage, create and promote the blog’s content.

Benefits of Hiring Out

It makes sense to hire out some duties. Most wouldn’t dream of doing their business taxes. They hire professional tax accountants for that. Some don’t mind cleaning up a little around the office while others don’t have the time or the inclination. Whether its accounting, blogging or just getting your office cleaned, businesses with the foresight to hire out reap the same rewards:

• Save Time - The higher up the management chain you go, the more valuable time becomes. Hiring out saves those valuable hours to be spent directing and managing the business.
• Reduce Stress – Short on time or just frustrated with tasks outside your area of expertise, hiring out eases the stress.
• Achieve Better Results – A person with the aptitude for a specific service does a better job than you could do yourself. Whether it’s cleaning, accounting or blogging, hiring out produces a higher quality result.

Hire our experts to handle your blogging and social media marketing needs

efelle has extensive experience in every aspect of web design, web development, content management and social media marketing. Call us at 206.384.4909 or use our online contact form for a free consultation.