Cordova Outdoors Launches New eCommerce Website

We’ve Launched a Brand New Website Redesign for Outdoor Cooler & Supply Company

About Client

Cordova Outdoors is an outdoor product manufacturer specializing in coolers and based in Nampa, Idaho. Their coolers are made locally at their factory in Idaho with domestically sourced materials. They also make drinkware, bags, and other gear for outdoor adventures.

While based in Idaho, they’re named after the town Cordova, Alaska which is a remote city that relies heavily on nature, resilience, and determination which are all the backbone of Cordova Outdoors.

Goals for Redesign

Cordova Outdoors wanted a new website in order to increase revenue. They were especially focused on creating a better user experience for their website visitors. Their previous website lacked the ability to tell their brand story and differentiate them from their competitors.

We outlined the below goals for the website redesign:

• Improve the user experience of their website so that it’s easier for guest to make purchases
• Tell the Cordova story through design and copy on the site
• Differentiate Cordova Outdoors from their competitors

Website Design & Functionality Highlights

For the Cordova Outdoors website, we used a combination of Fusion and BigCommerce. Fusion allows the client to easily update the content in their website to keep it fresh and seasonal, while BigCommerce allows the client to easily manage their products.

Our design team also included hand-drawn elements on the site to convey the outdoor feel and the story behind the brand.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.