Do Property Managers Need a Blog?

Do Property Managers Need a Blog?

Find out if blogging would benefit your property management company.

One of the most common questions among property managers who are in the process of setting up their property management websites is, "Do I need a blog?" You might think that your business is doing just fine without one, or you might be put off by the fact that blogging takes up so much time.

While blogging can be time-consuming, you don't need to write the next War and Peace to create a successful property management blog. In just a couple of hours per week, you can keep your property management blog fresh and up-to-date. Although blogging might require a lot of effort in the beginning, it gets much easier as you go along and develop a routine, as with anything else.

Blogging Is Cost-Effective

You could easily blow hundreds of dollars each day on Google AdWords, trying to get your ads to reach the first page of results. But AdWords is not a sustainable promotional method for most property managers because the profit margins in property management are small and the cost of PPC advertising continues to rise. Blogging is a more affordable alternative and it is far less risky to boot.

Build Trust and Attract New Customers

In business, it's common to attend free seminars to learn something new. If you find value in the information you receive during a seminar, the company that held the seminar will likely be the first you call if you ever need services in that industry.

Blogging works in a similar way. If you give away valuable information at no charge through your blog, potential customers are likely to contact you if they ever need property management services because they trust you and they're grateful for the information you provided them. And if they know someone who needs property management services, there's a good chance they'll refer you to that person.

Be Useful

You'll never have problems coming up with content for your blog if you focus on meeting the needs of your customers, which may include both building owners and tenants. Take note of all of the questions your customers and potential customers ask you and then write blog posts that answer those questions. Not only will doing so make it easier for you to populate your blog with quality content, it'll also help you attract new customers because people will find so much value in your blog posts.

Feature Available Properties and Units

Lower your vacancy rate by featuring available properties and units on your blog. Describe the properties in detail and embed pictures and videos. Once you develop a loyal readership, you can encourage your readers to share your vacancies with their online connections, increasing the likelihood that your properties will be filled.

The more you blog, expand your readership, and build your social media following, the more powerful your blog will become. Bear in mind that you have to blog and use social media consistently over the long run in order to increase your blog's influence and reach.

Need Help with Your Property Management Blog?

Seattle-based online marketing and web design & development agency efelle builds property management websites that come with blogs. We also provide blogging services, so you can keep your property management blog up-to-date with compelling content without taking your focus away from your business. Paired with our social media marketing services, our blogging services will help you spread the word about your property management company. Give our online marketing experts a call at 206.384.4909 or fill out our online contact form to set up a free consultation!

See Also:

Attention Home Builders: Are You Making These Blogging Mistakes?

How Property Managers Can Use Social Media Marketing to Grow Their Businesses