Echo Falls Seafoods Launches New eCatalog Website
We’ve Launched a Brand New eCatalog Website Design for Washington Seafood Retailer
About Echo Falls Seafoods
Echo Falls Seafoods, a top brand in smoked and specialty seafood, offers an authentic selection crafted with traditional methods for an elevated dining experience. Part of Ocean Beauty Seafoods, they are committed to quality, sustainability, and food safety in every product.
Goals for Design
For this eCatalog website design, our main goals included:
- Creating an engaging and fun user experience that encourages repeat visits
- Embracing a traditional, heritage-inspired aesthetic that reflects the brand's long history
- Incorporating custom illustrations and animations to enhance visual appeal & brand storytelling
- Ensuring the CMS is easy to learn and use for the their internal team
Website Design & Functionality Highlights
For the design of this eCatalog website, our design team embraced a heritage-inspired aesthetic that honors the longstanding history of the Echo Falls brand. Drawing from the client’s desire for a traditional look, we created a visually rich experience with custom illustrations and animations that bring the brand's story to life. These design elements add a unique, engaging touch, making the website not only informative but also fun for users, encouraging them to explore and return.
This website was developed on FusionCMS, a content management system chosen for its user-friendly interface, making it easy for their internal team to learn and manage. FusionCMS provided the flexibility and functionality needed to support an interactive eCatalog, while ensuring that updates to products, images, and content could be handled efficiently. This system was the ideal choice for Echo Falls Seafoods, empowering them to maintain their site independently as their new brand grows.
For more information on this website redesign and to see a before and after, check out our portfolio.
Interested In Your Own eCatalog Website Design?
We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.