efelle Wins 'Digital Marketing Strategy' Award for Client's eCommerce Website!

Our eCommerce Website for Dainty Jewell’s was runner up for the BigCommerce Partner Awards!

We’re excited to share that our website and digital marketing strategy for Dainty Jewell’s was runner up for a BigCommerce Partner Award in the category Marketing Solutions. 

When we first met with the Dainty Jewell’s team, we knew we’d be partnering with them on some awesome marketing initiatives to go along with their website. We worked to create a holistic strategy, with the website as the cornerstone of it all. 

eCommerce Website Design

The project started with the homepage design, but we took a pitstop to update the logo a bit to better reflect the brand. The previous logo was dated and didn’t reflect the modernity of the brand, so we did a simple refresh. 

Next, we created the website design, optimized for mobile with the goal of creating a beautiful site that was custom and branded but also didn’t distract from the high-quality photos of the amazingly designed clothes. 

We created a number of custom pages to show off the timeless designs. The site includes custom-designed wedding pages, a robust About Us page to share more about founder Charity Walter and a number of different product categories that make it easy for users to browse or find exactly what they’re looking for. 

Holistic Digital Marketing Strategy 

While our team developed the site, our strategy and design team began working on digital display ads that matched the newly branded site. These ads accompanied our custom SEO and PPC strategy including onsite optimization to the backend of the site, giving our cornerstone of marketing a strong foundation.

To round out our digital strategy and accompany some already great apps that Dainty Jewell’s used, we created a set of abandoned cart emails. The emails were designed to save abandoned carts with a set of three emails targeted to each specific user. 

Finally, to keep everything cohesive, the Dainty Jewell’s team requested some updated designs for their hang tags. They had the insight to know the importance of packaging and knew that their hangtags should reflect their updated logo and branding. We happily created some beautiful new tags, giving Dainty Jewell’s customers a fully branded experience, from the top of the funnel, all the way down to when they receive their order. 

We loved partnering with Dainty Jewell’s on their website build, and are happy to continue our partnership with them. Partnering with them to understand their short and long term goals, helped us create a cohesive and holistic marketing strategy to help reach their goals. 

Along with that, we’re excited that this work is recognized by the BigCommerce team! As an Elite partner, we’re happy to provide top of the line solutions to our clients and help them reach their goals with the help of BigCommerce as the eCommerce engine. 

Interested in Optimizing Your eCommerce Website with Digital Marketing? 

We're here to help. A holistic strategy is key to helping your business thrive, and efelle, we've got the resources to help. Fill out the form below to learn more about how we can help.