efelle's Tips for Business Success in the Digital Landscape

efelle’s Tips for Business Success in the Digital Landscape

How can your business improve? 

It seems like every time we reload our collective browsers experts have revised their online marketing tips. When you’re busy running a business, it can be downright impossible to keep up with continually changing SEO practices and social media trends.

Up until a few years ago throwing specific keywords in your web content was enough for most people, but as Google’s software gets more and more advanced it’s becoming essential to make keyword implementation both conversational and fluid. Search engines are getting better and better at deciphering our natural language, so tapering SEO away from a focus on keywords and towards a more natural, conversational style of writing will keep you ahead of the pack. Doing this will also make your content more relatable and help ensure a better, stronger connection between your business and prospective clients.

What about social media? 

Almost everybody has at the very least a Facebook and Twitter, but many businesses have failed to transfer their online identity to more than a few of the online social media platforms. Having a cohesive presence on Instagram, Tumblr, LinkedIn, and more will undoubtedly pay dividends in the long run by helping your business reach a wider target audience. In addition, different platforms are essentially different mediums to express brand identity in a myriad of ways. It’s no secret that Google continues to put a lot of stake in these different social media platforms, but an important one that many seem to forget is Google+. Given that Google is by far the most dominant search engine, doesn’t it make sense that you connect your business with their social platform as well?

It’s also surprising that companies large and small are still creating socially media accounts with their brand’s logo haphazardly thrown in along with a few friend requests for good measure. Unless you have the luxury of being a company with worldwide recognition, an unprofessional looking, “empty” social media account may hurt you more than not having one at all by making you appear unprofessional and disconnected. It’s vital to make sure whatever presence you decide to have in the digital realm is carried out 100%. The bottom line is that the more these accounts are interacting with their audience in a meaningful way, the more digital relevance they will create.

Technology is changing every day, and these tips barely scratch the surface of what you and your business can do to stay ahead of the curve. However, most experts agree that having a modern, professionally designed site is vital in order to standout from competitors. efelle creative believes in creating websites that are more than just a great design; they should act as an effective marketing tool to enhance your business’ growth.  

efelle’s team has the experts you need.  

efelle creative is a Seattle web design firm specializing in online marketing, website content management, and search engine optimization. Since 2005, our team of 32 internet marketing and web professionals has worked with over 520 clients from a variety of industries and professional backgrounds. Call us at 206.384.4909 or use our online contact form to arrange for a free online marketing consultation.