Geneva10 Launches New Logistics Website on FusionCMS

We’ve Launched a Brand New Website Redesign for Wisconsin-based Logistics Management Company

About Geneva10

Geneva10, established in 2009, specializes in providing comprehensive logistics and distribution solutions. Known for their commitment to excellence, they offer tailored services that include integration with major eCommerce platforms like Amazon, Shopify, and Walmart. Geneva10's success is driven by their innovative technology, which enhances efficiency and provides real-time supply chain visibility.

Goals for Redesign

For this website redesign, our main goals included:

• Enhancing the professional and sophisticated design to align with their industry and expertise
• Incorporating more photography to move away from previous illustrations
• Improving the website's effectiveness in converting visitors to leads
• Streamlining navigation and site flow to better convey their services and expertise

Website Design & Functionality Highlights

For the design of this website, our design team focused on creating a professional and sophisticated aesthetic that aligns with the client's expertise in logistics management. We transitioned away from the previous use of illustrations, opting instead for high-quality photography that conveys a sense of trustworthiness and industry authority. The new visual identity emphasizes a clean and modern look, supporting the company's reputation for reliability and excellence. Additionally, we redesigned various assets, including an eBook and a sales slide deck, to ensure consistency with the updated branding.

This website was developed on FusionCMS, a content management system chosen for its flexibility and ease of use. FusionCMS enables streamlined navigation and a more intuitive site flow, making it easier for users to explore the services and expertise offered by the company. Beyond the website build, our team has been actively involved in managing various digital marketing initiatives for the client. This includes overseeing PPC campaigns on Google and LinkedIn, managing their monthly email newsletter, and handling organic social media posts on Facebook and LinkedIn. Additionally, we overhauled their HubSpot inbound sales automations and emails, ensuring a seamless integration with their digital strategy and enhancing their overall marketing effectiveness.

For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own Professional Services Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.

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