How a Small Business Website Redesign Could Save You Thousands
How a Small Business Website Redesign Could Save You Thousands
Is Your Pay-Per-Click Marketing Campaign Really Showing You Results?
Marketing, for many businesses, can be a huge expense. As small businesses and larger firms fight for online visibility, they must decide between a variety of marketing "opportunities", and many individuals turn to paid search (such as Google AdWords). Are you currently doing a pay-per-click marketing campaign? How effective is it really?
One thing many business owners fail to consider is how much their customer acquisition costs truly amount to during a pay-per-click marketing campaign. Say, for example, you spend an average of $1,000/mo on PPC, and you get about 10 new leads or phone calls per month, resulting in 4 new paying clients. Four new clients is great, right? Well, in theory, that might seem like a good number... except that you essentially just paid $250 for every new client you got. (And if you hired a company or individual to run your campaign, you paid even more than that!) Could that money be better spent? Can you acquire new customers without spending hundreds of dollars for each of them? The answers to both of those questions are "yes".
One of the most-effective (and, oddly enough, most cost-effective) ways of generating a quality online presence is through organic (unpaid) search engine optimization. Below are some of the reasons why an SEO strategy may be significantly more beneficial than a PPC strategy:
1. Search Users Click On Organic SEO Results More
Numerous studies, have indicated that people are less likely to click on paid search ads rather than on results from organic search engine optimization. An eye tracking study even showed that 50% of search users begin their search by scanning the top organic results (meaning that they glaze over pay-per-click ads).
2. Search Users Trust Organic SEO Results More
Did you know that only 14% of search users trust paid listings? Even worse, 29% report being "annoyed" by them. So if you are only appearing high on Google because of paid search, you may be missing out on a lot of potential business.
3. Organic SEO Gets Better Long-Term Results
Well-built search engine optimization has lasting effects on your website, whereas the benefits of pay-per-click disappear as soon as your ad campaign does.
Some argue that both SEO and PPC marketing would be used concurrently in an ideal world. But if you decide on a "one or the other" approach, all signs point to SEO as a better strategy. And one of the most effective ways to generate quality search engine optimization is through a properly designed website.
ELIMINATE THE NEED FOR PPC THROUGH A SEARCH ENGINE OPTIMIZED WEBSITE BY EFELLE MEDIA
Professional websites are one of the most important marketing tools for individuals and businesses of every size, in every industry. And great websites do incorporate organic search engine optimization. With hundreds of satisfied clients and more than 100 years of combined industry experience, efelle in Downtown Seattle can fulfill your website needs - and get your website optimized for search engines. Give us a call at 206.384.4909 or fill out our online contact form to set up a free consultation.
See Also:
Website SEO Search Optimization for Business Owners