eCommerce Marketing

Fred Lebhart Posted by Fred Lebhart on July 03, 2012

How Ecommerce Business Can Drive More Traffic and Sales with Pinterest

How Ecommerce Business Can Drive More Traffic and Sales with Pinterest

Get the best results from Pinterest by following these tips.

One of the hottest social networks for ecommerce Seattle Social Media Marketingin 2012 has undoubtedly been Pinterest, an online pinboard that allows users to post photos of products, places or anything else that piques their interest. Users can create their own pinboards and follow other people's pinboards.

Pinterest may prove more valuable to online merchants than any other social networking site because of its inherent focus on products. According to a new study by Steelhouse, Pinterest users are 79% more likely to purchase something they spot on Pinterest than Facebook users are to buy something they see on Facebook. What's more, the average order size of a Pinterest visitor is about 50% larger than what an average site visitor would spend. Lifestyle, food, and travel companies do particularly well on Pinterest.

Ecommerce business owners don't have to rely on hard-sell tactics to drive traffic and sales via Pinterest. Because of its visual nature, Pinterest naturally promotes your products and shows users how your products could improve their lives. It is wise to include appealing videos and images on your ecommerce website, so there's plenty of material for Pinterest users to share. Invest in high quality images of your merchandise for the best results. Your Pinterest presence will only be as good as your photos since Pinterest is a visual medium.


Create Pinboards Based on Your Ecommerce Brand

Create pinboards that reflect your ecommerce company's brand. For example, if you sell party favors, you could create pinboards about weddings, baby showers, New Year's, etc. Feel free to sprinkle in images of your products, but don’t only pin products from your website because it will annoy your followers. Pin images from elsewhere that complement your brand.

Describe Your Pins in Detail

Rather than just copying and pasting products from your online catalog, describe your pins in detail. You could provide fun descriptions of your products, explain how your products solve your customers' problems or provide tips about using your products in the "describe your pin" area.

Share Your Pins on Other Social Networks

Your pinboards are full of content that you can post on various social networks, like Facebook and Twitter. Share your pins on other sites to drive more traffic to your pins, and ultimately, to your website.

Reach out to Influential Pinterest Users

Find popular Pinterest users with pinboards that complement your brand or products. Reach out to them by commenting on their boards and sharing their pins. They might link to one of your products down the line, but even if they don't, you may gain some insight from the interactions that enables you to fine-tune your Pinterest marketing efforts.


Create a Successful Pinterest Presence with the Help of efelle

Pinterest has become a popular place for consumers to share products and brands they like. Ignite conversations about your brand and boost sales by making Pinterest a part of your ecommerce website's overall social media marketing strategy. To set up a free consultation with efelle's social media specialists, call 206.384.4909 or fill out our online contact form!


See Also:

6 Social Media Tips for Small Businesses

How Property Managers Can Use Pinterest