How Property Managers Can Use Pinterest
How Property Managers Can Use Pinterest
Is your property management company on Pinterest already?
Goodbye Flickr, hello Pinterest! 
One of the latest social media crazes, Pinterest is a virtual pinboard and social network that has grown at a phenomenal rate. The site launched in March of 2010 and had 10.4 million members as of February 2012 (http://www.internetmarketinginc.com/blog/the-ultimate-guide-to-pinterest-infographic/).
Pinterest lets you organize and share images from the web, but it isn’t only for posting cute puppy photos or food porn – it’s also a highly effective marketing tool for property managers. Items pinned on Pinterest drive a significant amount of website traffic. What’s more, according to research by Shopify, traffic from Pinterest is more likely to convert to sales and Pinterest-delivered customers spend twice as much as Facebook and Twitter referrals.
Are Your Customers Using Pinterest?
If your property management company’s target market is seniors, you probably shouldn’t bother incorporating Pinterest into your promotional strategy. If your target market is women between the ages of 20 and 50, you’re in the right place because that demographic makes up the majority of Pinterest users. An increasing number of men are starting to use Pinterest, as well. Here’s more detailed information about Pinterest user demographics.
Getting Started with Pinterest
Pinterest is easy to use. All you have to do is sign up for an account and then start pinning images from around the web. Organize your pins into different categories, or pinboards. The content you pin should reflect your company and appeal to your target audience.
Pins typically link back to the site of origin, so if you pin photos of your properties to your pinboards, they will link back to your property management website. You can pin photos of the architectural details and interior design of properties you manage. For the best results, hire a professional photographer to take photos of your properties. But don’t merely focus on pushing your property listings on Pinterest. Provide true value to users, and you’ll get more traffic in return. People pin things they like and that make them feel good. Many Pinterest users are also concerned about how others perceive their pinboards. Therefore, produce and pin visually-appealing images that are likely to attract customers and drive traffic.
Popular pins tend to be helpful in nature. For example, a property management company could create pins about making living spaces more attractive or pins about how to better organize and manage living space. Create a variety of pinboards that would appeal to residents and potential residents of your properties, such as the following:
- Photos of your properties and communities
- Interior design ideas
- Architecture
- Moving checklist
- Shopping list that serves as a helpful resource for new residents
- Local deals and coupons
- Bed and bath items
- Inspirational quotes
- Unique storage ideas
- Healthy living tips
- Furniture
- Home appliances
- Local events
- Local restaurants
The possibilities are virtually limitless, so get creative. Browse relevant pinboards to see what type of content is the most popular and then mimic it. And don’t forget to add "Pin It†buttons to your property management website, so visitors can share your content. In addition, connect your Pinterest account to your Facebook and Twitter accounts to maximize traffic and sharing.
Pinterest is an innovative social sharing tool that’s largely untapped in the property management industry. Spread your brand’s influence, drive more traffic to your website, and generate more leads for your property management company by hopping on the Pinterest bandwagon today. But be warned – Pinterest can be extremely addictive!
Need Help Developing Your Pinterest Presence?
efelle is a Seattle social media marketing and web design & development firm that offers websites for property managers and helps property managers engage with their customers on today’s hottest social media sites. For more information or to set up a free consultation, give us a call at 206.384.4909 or fill out our online contact form!
See Also:
7 Things That Every Small Business Website Needs
How To Optimize Your Small Business Website for the Mobile Web