How Property Managers Can Use Social Media Marketing to Grow Their Businesses
Property Managers Can Use Social Media to Grow Their Businesses
A few social media marketing tips to boost leads and your property management company's bottom line.
Want to improve communication, increase brand awareness, build your reputation, and develop a loyal community? Then jump on the social media marketing bandwagon! Social networks offer a wealth of promotional opportunities, but it's up to you to harness them. Here are some ways that property managers can use social media marketing to grow their businesses.
Enhance Your Brand with Blogging
Blogging enables property managers to raise brand awareness and build their reputation and authority. For example, by writing about current industry trends and news on your blog, you can position your website as an up-to-date resource and encourage people to visit it on a regular basis. Moreover, if you continually create and share current information, people searching for information about those topics in search engines will find you and potentially become customers. Don't blatantly promote your brand on your blog, though -- make sure that all of the blog content you produce is useful to your target audience.
Provide Top-Notch Customer Service
Having a social media presence helps you provide superior customer service because it makes your company more accessible to customers. Social media websites also enable you to listen to customer feedback, respond to online reviews, and provide responses in real-time.
Be Consistent
Today's top social media websites for property managers include blogs, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Yelp. To maximize the success of your property management company's social media marketing efforts, make sure that your overall message and brand identity are consistent across all of these channels. Your social media profiles should reflect the look and feel of your company website, when possible. Furthermore, use compelling calls-to-action that drive people back to your company website. Just don't make the mistake of sounding too sales-y because it'll have the opposite effect than you originally intended!
Grow Your Following
Promote your social media presence on your company website in order to grow your following. Include social media badges on your website, blog, emails, etc. so that people can find your social media accounts more easily.
Prioritize Social Media
Building an effective social media presence doesn't require a large budget, but it does take time and effort. Block out time each week to write blog posts, respond to Facebook comments, schedule Tweets, etc. If you don't pencil social media marketing activities into your calendar, you'll probably end up putting them on the back burner. And social media marketing is a long-term strategy that requires consistent effort -- you can't expect to achieve results overnight!
In addition, don't try to be everywhere because you'll get burnt out quickly. It's more effective to have an active presence on a few networks than it is to try and tackle too many things at once. When it comes to blogging, let employees write blog posts, too, so the responsibility doesn't fall on one person's shoulders and your community can enjoy hearing from a diversity of people. Just be sure to develop a social media policy for your property management company, so your employees know what guidelines to follow and what their boundaries are.
Measure the ROI of Your Efforts
Monitor the results of your social media marketing campaigns, so you can determine what's working and what isn't. Measure the amount of traffic you get from each social network you're using and don't be afraid to experiment with different techniques. Most importantly, remember that social media marketing isn't about chasing dollars -- it's about making connections and building relationships. But the dollars will follow if you keep it up!
Ready to Build a Successful Social Media Marketing Campaign?
efelle offers a full range of
social media marketing services for property managers. If you need help integrating social media marketing into your company's online marketing campaign, set up a free consultation with us. Call
206.384.4909 or use our contact form to reach one of our
social media consultants today to find out how efelle can help you develop a successful social media strategy for your property management company.
MORE INFORMATION ON ONLINE MARKETING FOR PROPERTY MANAGEMENT:
5 Benefits of a Professional Website for Property Managers
Why Your Property Management Company Needs Professional Online Marketing
Online Marketing Services for Property Management Companies
Website Design for Property Management Firms