How To Use YouTube For Small Business Online Marketing
How To Use YouTube For Small Business Online Marketing
Create Value for Your Business Through A YouTube STRATEGY
We've met with dozens of clients who say something like,
"Well, we have Facebook and Twitter, but it doesn't really make sense
for our
business to have a YouTube. We don't have anything to make videos
about." According to Alexa.com, YouTube is the third most visited
website in the world, so if you don't already have a
YouTube marketing strategy in place, it's time to start thinking outside of the box.
Among other things,
did you know that YouTube actually improves search engine optimization
for your website and business? It is also a great way to connect
socially with your current and potential customers - if you use it to
your advantage. The following are a few ways to create value for your
small business through YouTube:
Share Something Worthwhile With Your Customers
Yes,
anyone can make a promotional video encouraging viewers to make a
purchase. However, the focus of your YouTube videos should be to create
value for your viewers (which will increase ROI later on). Provide your
viewers with meaningful content. Consider videotaping interviews of
industry professionals, demos of your product or service, or customer
testimonials. You can record videos highlighting your eco-friendly
manufacturing processes, provide how-to videos, offer product
comparisons, and more - maybe even create a vlog perhaps?
Take Advantage of the YouTube Community
Similar
to other social avenues, YouTube provides an online social community to
its users. Take advantage of this opportunity to reach potential
customers, and interact with YouTube members - add friends, go
"favorite" some related videos, and see what others are posting - and
maybe even check out your competition!
Brand Your YouTube Channel
Designing
a branded YouTube channel is a great way to encourage brand recognition
with your audience. YouTube channels can be tailored specifically to a
business - through the use of logos, colors, and more. Reap more
benefits from YouTube by adding relevant company information and links,
for example.
Build Your SEO
Don't
overlook the benefits of search engine optimization through your
YouTube channel. YouTube's content is organized by tag words, so make
sure you add relevant tags to each of your videos. Additionally, make
sure your YouTube videos have keyword-rich titles and descriptions.
These little details have a big impact in the search world.
Utilize YouTubE'S Analytics
Take
advantage of YouTube's "Insight" button on each of your videos to see
who viewed your videos, how they came across your YouTube videos, and
more. These tools are perfect for understanding how better to serve your
audience and make the most of their interactions.
BUILD YOUR SMALL BUSINESS ON YOUTUBE WITH THE HELP OF EFELLE MEDIA
YouTube
is another powerful social media tool that is often overlooked. Let
efelle build a solid foundation for your business through a
branded YouTube channel. Still not convinced YouTube is for you? Let our
social media experts teach you how to use video marketing in a
professional way, no matter your industry. With almost 400 projects
under our belt, efelle in Downtown Seattle is sure to satisfy your online marketing
needs. Give us a call today at
206.384.4909 or fill out our
simple
contact form for a free consultation!
See Also:
Social Media Marketing with efelle
Branded Social Media with efelle