Instagram Website Marketing – It's Time Has Come

Instagram Website Marketing – It’s Time Has Come

Reach a younger audience with your Web marketing by hanging out where they do.

It's a well-known fact in the world of business that social media has proven itself to be an effective tool in spreading a brand's message and getting products in front of customer eyes. Most companies, large and small, have a presence on the big social networks like Facebook and Twitter. Many have even branched out to location-specific apps such as Yelp. But many, not realizing the power of the messenger, have ignored photo sharing apps like Instagram.

Teens are flocking away from Facebook in droves. And today’s young adult is tomorrow’s loyal customer. It’s time to pay real attention to Instagram as a social media influence that can boost tomorrow’s bottom line.

Getting Started

When you sign up for Instagram, make sure your profile paints a thorough picture of your company, the attitude it wants to project and the traits that will make today’s teens love you tomorrow. Include links to your website, along with Facebook, Twitter and other social media accounts. You'll want to share other places where people can find information about you, allowing them to connect to you across platforms. You never know when mom is looking over that teen’s shoulder.

Show Them Who You Are

It may be tempting to begin sharing only photos of the products you sell. After all, the products are your company's bread and butter, right? Well, no, not really. Instagram participants like stories. They want to know how your company started or who makes up your workforce. So, gain your intended audience's attention by sharing photos of things behind the scenes of your business, such as employees completing an everyday task on the job or a view of your company headquarters building.

Find Out Who They Are

As with other social networks, one of the main rules of marketing on Instagram is to engage with the customer. Do a search to find customers in your geographic area who are most likely to be interested in what you have to offer. Then begin to interact with them. Comment on their posts, ask questions and share their photos with all of your followers.

In fact, some of the best ways to learn about your customers is to ask them to show you. Get creative with contests and other ways such as monthly fan features that will invite your followers to share photos of them using your product. Get them to find new and creative uses for the things you sell. By doing so, your fans and followers feel a stronger, more personal attachment to your brand and you'll be able to share the incoming photos, providing your company with instant content. 

These are just some of the ways you can use the Instagram platform to promote your business and gain customers. Keep in mind the golden rule of genuine engagement when interacting with your followers, and you'll be well on your way to building a wider client base and more loyal fans for your business.7 

Let efelle help you reach new niches and markets with our Web marketing services.

Efelle media has been helping website’s widen their reach through Internet marketing and Web design services for nine years. Call 206.384.4909 or use our online contact form for a free consultation today.