Internet Marketing & Real Estate: Website Design is Key
Internet Marketing & Real Estate: Website Design is Key
The Importance of a Professional Real Estate Website
As the summer kicks 
off, the real estate market prepares for its busiest season in buying and selling. According to CNN Money, the Seattle-Bellevue-Everett housing market is forecasted to grow a net 4% through the fourth quarter of 2012. As home prices begin to rebound nationwide, homebuyers are looking to buy quickly and get settled.
According to Realtor.org, the average home buyer visits 12 homes before deciding on The One. So how well does your real estate website stack up against the competition? Are your brokers and realtors well-advertised? How well are your real estate office locations displayed on your site?
Why You Need a New Real Estate Website
Yes, you already understand the importance of having good signage outside the home, eye-catching flyers, and a clean home to show. But with 88% of home buyers using Internet during the search process, a professional, easy-to-navigate website is just as important as your other real estate marketing tools. Here are a few key components of a good real estate website:
1. Analytics
Do you know how many people visit your site? Do you know where they came from, where they go, or what they do on the site? Well, you should. Analytics tools for websites are extremely helpful in determining how to make the most of (and improve) your relationship with visitors and clients through your website.
2. SEO
When potential homebuyers are looking for their first or next property, can they find you online? SEO is a great way to increase your site traffic and lead generation.
3. Attention-Grabbing
A good website does more than just provide relevant content and easy to access contact information. Just like a well-designed flyer or online photo gallery, your website is a real estate marketing tool - and a powerful one of course. It should keep the attention of its visitors and encourage them to act, while also adequately representing your company, its brand message, hardworking staff, and more.
4. Efficiency
You spend enough time meeting with potential homebuyers and doing paperwork; keeping your real estate website updated should be a streamlined as possible.
Conquer the Real Estate Market with Website Designed by Efelle Media
Whether your real estate company has one office or a dozen, efelle in Downtown Seattle can fulfill your real estate web design needs. We offer search engine optimized website design, an intuitive and all-encompassing content management system, and more. We'll help you grow your business in an efficient and effective manner. Check out our real estate website portfolio, give us a call today at 206.384.4909, or fill out our online contact form to set up a free consultation.