Is Your E-commerce Website SEO Optimized for Cyber Monday Yet?
Is Your E-commerce Website SEO Optimized for Cyber Monday Yet?
Stores that get started early with website SEO can realize higher profits.
Black Friday and Cyber Monday have become shopping holidays anticipated more than Thanksgiving itself. Preparing your business for these events early gives you time to optimize your efforts and realized the best returns possible for your efforts. Start now with these SEO optimization and Cyber Monday marketing tips:
Reach Your Customers Early
People plan their shopping trips far ahead of time. You want to research and reach your customers early for the best results. Get sales-driven emails and messages out there. Work hard on your marketing right now and grab the attention of your potential customers before your message gets lost in the uproar of marketing.
Don't Underestimate Cyber Monday
Cyber Monday boasts higher and higher sale volume every year. Even though you’re goal is to get those customers in all holiday season, Cyber Monday is the day when they are all focused on buying. Get their attention quickly and use your Cyber Monday sales to follow up for continued sales with these customers through the holiday season.
Email Marketing
Email marketing is going to be a great ally when it comes to getting sales. Your email marketing should remind people of the sales you’ll have, and the loss leaders that will draw them in. Advertise the best items in your email-marketing campaign for higher sales of those items.
Be Social
Use social media to grow your customer base by offering additional discounts and deals for those who share your deals with others on their Facebook and Twitter pages, for example. Don’t forget to stay active on your social media sites with useful, fun and helpful posts, with your sales information scattered in between. The idea is not to make your social media site a sounding board for sales, but a place people trust to interact with and may subsequently go to shop.
Boost Website SEO
While email marketing and social media are the most direct methods of contacting customers, SEO is important for attracting new customers this time of year. Perform a complete review of your websites SEO and usability. If you’ve been putting off updates, get them in place before Cyber Monday hits.
Be Ready with Customer Support
Sales volume is higher during the holiday season. You’ll be bombarded with customer-support questions and calls. Be prepared for the onslaught of questions you’ll have to answer to close sales. Use chat features and hotlines on your website to give customers a way to get their questions answered when they consider a purchase.
Let efelle help you optimize your e-commerce website SEO to boost your holiday sales.
Our internet marketing and social media experts can help you get the word out about your deals and specials to attract a larger audience of holiday shoppers. Call us at 866.396.7520 or use our online contact form to schedule a free e-commerce consultation today.