Legal Marketing Trends 2012: Video, Social, Mobile
Legal Marketing
Trends 2012: Video, Social, Mobile
Does your law firm incorporate video, social media, or mobile strategies?
As legal professionals continue to work on the maintenance
and growth of their client bases, many are turning towards technology for
assistance. Because of this, three emerging marketing trends have become
apparent. These law firm marketing trends are as follows:
1. Video
According to the
Cisco Visual Networking
Index, two-thirds of the world's mobile data traffic will be video by 2015,
and by next year more than 90% of Internet traffic will be video-based. With
statistics and forecasts like these, have you already (or are you considering)
incorporating video into your legal website?
2. Social
It is no surprise that social media makes it on
the list of emerging internet marketing tactics for attorneys. The most
important aspects of social media for lawyers are engagement and integration.
LinkedIn, Facebook, Twitter, and Google Plus are some of the more common social
media platforms used by individual lawyers and law firms in their marketing
efforts.
3. Mobile
The Cisco Visual Networking Index also forecasts
that there will be almost 800 million mobile-only
Internet users by 2015. A growing number of law firms have already adopted a
mobile strategy (by developing mobile versions of their current law firm
websites), but some of the most tech-friendly firms are even developing mobile
apps for clients.
These marketing trends are becoming increasingly popular as
lawyers and law offices strive to engage with their current and potential
clients. And similar to how law firms must make sure their unique value
propositions and brand messages are effectively expressed in their social media
strategy, they must also do so in their websites.
Design a Professional
Legal Website With Efelle Media
Professional websites are one of the most important
marketing tools for individuals and firms in the legal industry – and great
websites do incorporate video, social, and mobile strategies. Whether your law
office is interested in a desktop website redesign, a social media strategy, or
a mobile website design, efelle in Downtown Seattle can fulfill your
legal website needs. Give us a call at
206.384.4909
or fill out our
online contact form to set up a free consultation.
See also:
Mobile Websites for Law Firms A Growing Trend
5 Social Media Marketing Tips for Law Firms