Website Project Launches

Kerry Sweeney Posted by Kerry Sweeney on October 04, 2024

Mariposa Leadership Launches New Professional Service Website

Mariposa Leadership Launches New Professional Service Website

We’ve Launched a Brand New Website Redesign for San Francisco Executive Coaching Company

About Client

Mariposa Leadership has been a pioneer in executive coaching for nearly 30 years, helping executives grow into their best selves and successfully navigate change. Founded in Silicon Valley, Mariposa was instrumental in shaping executive coaching into a trusted, results-driven approach for leadership development. Their team of seasoned coaches remains committed to continuous learning, collaborating regularly to ensure they deliver the highest level of service.

Goals for Redesign

For this website redesign, our main goals included:

  • Updating the design to be bold, edgy, and knowledgeable while maintaining warmth
  • Making information quickly and easily digestible for users
  • Highlighting their expertise and decades of experience in executive leadership coaching

Website Design & Functionality Highlights

For the design of this website, our design team focused on creating a bold and edgy aesthetic that reflects Mariposa Leadership’s deep expertise in executive coaching. We balanced this modern, knowledgeable look with elements of warmth to make the site welcoming and approachable. The layout was crafted to ensure that information is easily digestible, allowing visitors to quickly understand the services Mariposa offers while still showcasing their cutting-edge thought leadership in areas like tech, design thinking, and leadership development.

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This website was developed on WordPress, a content management system that Mariposa was already familiar with and wanted to retain. WordPress provided the flexibility needed to build a visually striking and user-friendly site while ensuring ease of content updates for the client. Leveraging its customizable features, we built a responsive, intuitive site that aligns with Mariposa’s goals of being both impactful and easy to navigate.

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For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own Professional Services Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.