Mobile Websites for Law Firms: A Growing Trend
Mobile Websites for Law Firms: A Growing Trend
Why Your Law Office Needs a Mobile Strategy
In 2011, traffic to law firm websites from mobile devices increased by 152%, and it is predicted that mobile phones will overtake desktop personal computers as the most common Web access device worldwide by 2013.
Law firm clients are becoming increasingly reliant on mobile devices to get information and to communicate with firms. And as these clients spend more time exploring and weighing their options, law firms must understand the importance of a proper website - especially a proper mobile website - to increase customer acquisition and retention. "But we already have a website," you may argue, but in most cases, desktop websites may not be as user-friendly as your current and potential clients would like.
Outlined below are some of the reasons why desktop websites for law firms must be redesigned for mobile use:
1. Sites Must Load Quickly and Be Optimized and Formatted for Smaller Screens.
Desktop websites, by definition, aren't designed for mobile use and many site visitors use mobile devices to search for law office or lawyer contact information. Is your law firm website easy to read and even easier to locate?
2. The Amount of Content On Each Page Must Be Appropriate for Reading On a Phone.
Your site should be optimized for a mobile user experience. By limiting the content, your law firm stands a better chance of keeping a customer on the site.
3. Graphics and Navigation Must Be Appealing Yet Simple, While Still Leaving Plenty of Room for Content.
Not everything that makes it on a desktop website should be included in a mobile website. Visitors to your mobile site will generally be looking for quick information on the go, so simpler sites are often the most effective.
Stay ahead of the competition with a mobile strategy by efelle
A mobile strategy is key for maintaining a competitive advantage, and many law firms are choosing to invest in a mobile strategy. Whether your law office is interested in a desktop website redesign or a mobile website design, efelle in Downtown Seattle can fulfill your mobile website needs. Check out our website design portfolio, give us a call at 206.384.4909 or fill out our online contact form to set up a free consultation regarding your mobile website needs.
See also:
Small Business Mobile Websites Still a Rarity
5 Reasons Your Business Needs a Mobile Website