New BigCommerce Website for Overnight Caskets
We’ve Launched a Brand New eCommerce Website Redesign for Casket and Coffin Online Retailer
About Client
Overnight Caskets is a family-owned business dedicated to simplifying the funeral planning process. They offer a wide selection of high-quality caskets, free nationwide standard shipping, and 24/7 customer support. Their mission is to provide a compassionate and economical online shopping experience, ensuring all products meet the highest quality standards.
Goals for Redesign
For this eCommerce website redesign, our main goals included:
- Modernizing the website to achieve a clean, user-friendly interface
- Optimizing the product page layout to highlight key features and improve calls to action
- Enhancing mobile usability to simplify navigation and improve the customer experience
- Streamlining the integration of pre-need and at-need options to facilitate easier customer education and purchases
Website Design & Functionality Highlights
For the design of this eCommcerce website, our design team focused on creating a clean and modern aesthetic that reflects the client's values of warmth, care, and affordability. We simplified the homepage layout to make it easier for visitors to find information, using a streamlined and organized approach. Key design elements included a minimalist color palette and intuitive navigation, which helped to highlight essential product features and improve user engagement.
This website was developed on BigCommerce, a content management system well-suited for eCommerce needs. BigCommerce was chosen for its robust capabilities in handling both pre-need and at-need product lines, making it easier to manage and customize the shopping experience. We implemented a custom checkout process for pre-need purchases and integrated a cURL call to seamlessly transfer customer information to FSI, ensuring a smooth and secure transaction process for all users.
Interested In Your Own eCommerce Website Redesign?
We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.