Nichols Brothers Boat Builders is Live!
Washington’s Premier Boat Builder Launches Industry Leading Website
Founded on Whidbey Island in 1964 by the late Frank Nichols, Nichols Brothers Boat Builders is a complete new-build shipyard and full-service repair facility with 50+ years of experience, specializing in steel and aluminum vessel construction, repair and major conversions. Their long history of success and boat building expertise is unrivaled by the competition.
Nichols Brothers’ Design & Development Project Details
Their goal for the website redesign and rebrand was to target national customers by effectively showcasing their portfolio of past work while highlighting their team’s capabilities and craftsmanship. Their secondary project goal was to appeal to potential employees, as they’re seeking to acquire top industry talent who share their passion for vessel construction.
They use efelle’s FusionCMS wesbite content management system and its eService Module to organize their vessel construction and conversion/repair services in an easy-to-navigate fashion, while the Portfolio Module gives them the ability to showcase the different vessel types they’ve worked on – from catamarans and tug boats to fishing vessels and car ferries - while adding SEO driven content to build strength in SERPs. In addition to their project portfolio, FusionCMS website content management system helps them organize their leadership team to workers in the field, incorporating video testimonials to foster to connection with potential employees and generate leads who are otherwise unclear on NBBB’s work atmosphere. They then share these testimonials via efelle's social media marketing tools. efelle also incorporated a custom video masthead filmed on location at their Freeland, WA shipyard.
View their new site here!
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